Education & Professional Experience

Varidda has studied at Chulalongkorn University in Business Administration (International Program) between 1998 and 2002, then at in International Business Management between 2001 and 2001.

Varidda worked for McCann Worldgroup as General Manager of Harrison between May 2016 and Aug 2018, for MRM//McCann as Head of Digital Strategy & Social between Mar 2014 and Aug 2018, for McCann Worldgroup as Chief Innovation Officer between Jan 2010 and Feb 2014, for MindShare as Business Planning Director between Oct 2008 and Dec 2009, for McCann Erickson as Consumer Insights Director/Manager between Mar 2006 and Sep 2008, for Millward Brown as Qualitative Research Executive/Associate between Aug 2003 and Sep 2005, for BBDO as Account Executive between May 2002 and May 2003.

 Skills & Competences

Varidda has the following skills : Consumer Behavior, Trend Spotting, Consumer Behaviour, Digital Media, Ideation, Qualitative Research, Brand Innovation, Brand Development, Social Media, Speaking Engagements, Media Planning, Social Innovation, Consumer Trends, New Media, Consumer Insights, Customer Insight, FMCG, New Business Development, Thought Leadership, Market Research.