Education & Professional Experience

Sofie has studied at in Marketing and Management between 1993 and 1998, then at Gl. Hellerup Gymnasium between 1987 and 1990.

Sofie worked for Imerco as Board member between Nov 2018 and Apr 2020, for Vipp as Board member between Sep 2018 and Mar 2020, for SPORTMASTER - Vild med sport as CEO between Apr 2019 and Jan 2020, for Saint Tropez as CEO between Oct 2017 and Mar 2019, for Fritz Hansen as Executive Vice President Global Sales & Brand Communication between Apr 2014 and Sep 2017, for Triumph International as Sales Director Northern Europe between Aug 2005 and Apr 2014, for Evian Scandinavia as Area Manager between Jul 2000 and Jul 2005, for Carlsberg as Marketing Trainee between Jul 1998 and Jul 2000.

 Skills & Competences

Sofie has the following skills : Brand Management, FMCG, Business Strategy, Marketing, Market Planning, Strategic Planning, Retail, E-commerce, Fashion, Sales, Business Planning, Apparel, Brand Development, Marketing Communications, Sales Management, Public Relations, Product Development, Key Account Management, Leadership, Management.

Sofie speaks the following languages : Swedish, English, Danish.