Education & Professional Experience

Sam has studied at Goldsmiths, University of London between 2019 and 2021, then at University of Warwick between 1996 and 1999, then at Devonport High School for Girls between 1989 and 1996.

Sam worked for Diageo as Brand Development Director (Consulting) between Jun 2019 and Jan 2020, for Workshop Cookbook and The Workshop Academy as Creative Development Consultant between Dec 2015 and Dec 2016, for Triniti Marketing as Project Director between Mar 2013 and Mar 2015, for Diageo as Senior Consumer Planner between Apr 2005 and Feb 2013, for Leo Burnett as Planner between Apr 2004 and Apr 2005, for Millward Brown as Account Manager between Sep 1999 and Mar 2004.

 Skills & Competences

Sam has the following skills : Insight Generation, Positioning, Marketing Communications, FMCG, Strategy, Market Research, Segmentation, Consumer Behavior, Brand Equity, Marketing, Marketing Strategy, Brand Architecture, Integrated Marketing, Brand Development, Consumer Insight, Consumer Behaviour, Marketing Research, Customer Insight, Shopper Marketing, Strategic Communications.

Sam has earned the following certifications : The Digital Mums Digital Retox, delivered by Digital Mums.