Education & Professional Experience

Mac has studied at Stanford University in Machine Learning, then at Hyper Island, then at University of Illinois at Chicago in Public Relations, Advertising, and Applied Communication., then at Leeds Beckett University in Public Relations..

Mac worked for mio Technologies as Advisory Board Member between Feb 2017 and Jan 2020, for .start as Group CEO between Jan 2016 and Feb 2018, for SID LEE as President & Partner between Aug 2012 and Jan 2016, for Publicis as Senior Vice President, Managing Director between Sep 2008 and Aug 2012, for Grey Group as Senior Vice President, Managing Director between May 2006 and Sep 2008, for Havas as Head of Digital between Jan 2003 and May 2006, for Metia as Group Digital Director between Aug 1999 and Jul 2002, for Ogilvy as International Account Director between Jun 1996 and Aug 1999.

 Skills & Competences

Mac has the following skills : Digital Marketing, Advertising, Negotiation, Market Intelligence, Operations Management, Brand Development, Start-ups, Digital Media, Business Strategy, Public Relations, Digital Strategy, Innovation Management, Integrated Marketing, M&A analysis, Funding, Strategic Planning, Data Science, Marketing, Brand Strategy, Entrepreneurship.