Education & Professional Experience

Li has studied at University of Massachusetts at Amherst - Isenberg School of Management in Business and Sport Management between 2001 and 2003, then at University of Michigan in Psychology between 1991 and 1995.

Li worked for National Basketball Association (NBA) as Vice President between Feb 2015 and Mar 2019, for Helios Partners LLC as Managing Director between Sep 2005 and Jul 2014, for ZOU Marketing as Account Director between Apr 2004 and Sep 2005.

 Skills & Competences

Li has the following skills : New Business Development, Marketing Communications, Marketing, Sports Management, Social Media Marketing, Public Relations, Event Management, Sponsorship, Marketing Strategy, Relationship Marketing, Sponsorship Sales, CRM, Business Development, Management, Sports Marketing, Sports, Integrated Marketing, Social Media.

Li speaks the following languages : Mandarin.