Education & Professional Experience

Shahida has studied at Macquarie University in Psychology & Philosophy between 2003 and 2007, then at Macquarie University in Business Administration and Management, General between 2017 and 2018, then at TAFE NSW in Retail Services between 2000 and 2002, then at TAFE NSW in Retail Management between 2003 and 2004.

Shahida worked for Symplicit as Director Experience Design between Jan 2019 and Jan 2020, for Optus as Digital Platforms & Transformations Manager between Jan 2014 and Jan 2019, for Hyperoptic as Marketing Consultant between May 2013 and Oct 2013, for Brady Corporation as Direct Marketing Campaign Manager between Jun 2012 and May 2013, for Student Services Australia as Marketing Manager between Mar 2005 and Mar 2012, for PTG Global as User Experience Consultant between Feb 2005 and Nov 2006.

 Skills & Competences

Shahida has the following skills : Marketing Communications, Account Management, Email Marketing, Event Management, Usability Design, Social Media Marketing, Integrated Marketing, Mobile Marketing, SEO, SEM, Customer Relationship Management (CRM), Customer Acquisition, Brand Awareness, Digital Strategy, Digital Marketing, Customer Retention, Online Marketing, B2B Marketing, Marketing Strategy, Campaign Management.

Shahida speaks the following languages : Urdu, Hindi, English, Pashto, Persian.

Shahida has earned the following certifications : Assessing Digital Maturity, delivered by LinkedIn; UX Design: 3 Creating Personas, delivered by LinkedIn; The Importance of Purpose in the Workplace, delivered by LinkedIn; Digital Transformation, delivered by LinkedIn; UX Design: 4 Ideation, delivered by LinkedIn.