Education & Professional Experience

Cheryl has studied at California State University-Chico in Health and Physical Education between 1982 and 1984, then at in Business, then at Los Altos.

Cheryl worked for Rakuten Rewards as Vice President of Acquisition between Jul 2016 and Jan 2020, for American Eagle Outfitters as Sr. Director of Digital Media between Aug 2013 and Jul 2016, for Macys.com as Director of Search Marketing between Feb 2008 and Aug 2013, for Bazaar Advertising, small DR company specializing in paid search as Senior Search Engine Marketing Manager between May 2006 and Sep 2007, for Metareward, small incentivized media company and affiliate network as Senior Media Buyer, CPM, CPC, CPA between Nov 2003 and Feb 2006, for Inman News as Director of Digital Marketing between Jan 2003 and Nov 2003, for Beyond.com, pioneer in downloadable software then evolved into an enterprise online estore provider as Director of Ecommerce Marketing Services between Nov 1999 and May 2002, for Sprint PCS as Western Region Manager between Jul 1997 and Nov 1999.

 Skills & Competences

Cheryl has the following skills : Conversion Optimization, Online Advertising, Lead Generation, Strategy, Affiliate Marketing, Mobile Marketing, Google Analytics, Retail, Web Analytics, Google Adwords, Digital Media, Marketing Strategy, Display Advertising, Digital Marketing, SEO, Online Marketing, E-commerce, Omniture, SEM, PPC.