Education & Professional Experience

Carissa has studied at Northwestern University - Kellogg School of Management in Marketing, Finance, Management Strategy, then at Bryn Mawr College in Economics and Italian Literature, then at Founder Institute.

Carissa worked for Subway as Chief Digital Officer between 2016 and 2019, for LightningBuy as Founder & CEO between 2011 and 2016, for CG Consulting as Consultant in digital & mobile strategy, marketing, social media, and execution between 2010 and 2011, for Webloyalty, a General Atlantic Portfolio Company as VP Marketing and Customer Experience between 2006 and 2010, for DIGITAS as VP/Director, Strategy between 2003 and 2006, for enews.com as Director of Strategic Partnerships and Business to Business Marketing between 1999 and 2000, for Boyden Global Executive Search as Chief of Staff between 1997 and 1999, for Coopers & Lybrand Consulting as Senior Associate between 1995 and 1998, for Time Inc. as Associate Marketing Manager between Mar 1990 and Jun 1993.

 Skills & Competences

Carissa has the following skills : Digital Marketing, Consumer Marketing, Online Marketing, Mobile Advertising, Integrated Marketing, Product Development, Mobile Internet, Mobile Marketing, Digital Strategy, Mobile Payments, Direct Marketing, Online Advertising, Social Commerce, Social Media, Marketing Strategy, E-commerce, Marketing, Mobile Commerce, Social Marketing, SEO.