Education & Professional Experience

Jan has studied at University of Amsterdam Business School between 2017 and 2019, then at London South Bank University in Digital Marketing between 2015 and 2016, then at The Institute of Direct and Digital Marketing (IDM) in Digital Marketing Strategy between 2012 and 2013, then at University of California, Irvine in Business Intelligence & Data Warehousing, then at The University of British Columbia in Digital Analytics, then at St. Vituscollege in Economics and Society between 1998 and 2004.

Jan worked for NEWCRAFT as Senior Analytics Consultant between Apr 2019 and Jun 2019, for Merkle as Senior Analytics Consultant between Apr 2018 and Nov 2018, for IBM as Managing Consultant, Watson Marketing between May 2013 and Apr 2018, for SNS REAAL as Digital Analytics Lead between Sep 2012 and May 2013, for Adversitement as Adobe Analytics Consultant between Oct 2010 and Sep 2012, for MEC as Digital Marketing Consultant between Jan 2010 and Oct 2010, for LeadsOnline as E-mail Marketing Consultant between Aug 2009 and Jan 2010, for Multinational Pooling as Web Developer between Mar 2009 and Aug 2009, for Global State Investments B.V. as Online Marketeer between Apr 2008 and Mar 2009.

 Skills & Competences

Jan has the following skills : SEM, A/B testing, Omniture, Online Marketing, Google Analytics, Online Advertising, A/B Testing, Analytics, Conversion Optimization, Digital Marketing, Consulting, SEO, Web Analytics.

Jan has earned the following certifications : DoubleClick Campaign Manager Individual Certification, delivered by Google; Google Analytics Individual Qualification, delivered by Google; Coremetrics Implementation Certified, delivered by Coremetrics; Adobe Certified Professional: Implementation, delivered by Adobe; DoubleClick Bid Manager Individual Certification, delivered by Google; Digital Analytics Business Analyst Certified, delivered by IBM; ITIL Certificate in IT Service Management, delivered by EXIN; SPSS Statistics Certified, delivered by IBM (SPSS); BiSL Certification in Business Information Services, delivered by EXIN; HTML & JavaScript Developer, delivered by W3C; Adobe Certified Professional: Sitecatalyst, delivered by Adobe; Tealeaf Business Analyst Certified, delivered by IBM Tealeaf; comScore Digital Analytix Professional, delivered by comScore, Inc.; IBM Unica NetInsight Certified, delivered by IBM; IBM Unica Campaign Certified, delivered by IBM; Adobe Certified Professional: Insight Analyst, delivered by Adobe; Data Science Specialization, delivered by Johns Hopkins University School of Education; Silverpop Engage Certified, delivered by Silverpop, an IBM Company; Certified Web Analyst, delivered by Digital Analytics Association.